Create The Plan For Success Business Forum by GlobeMyBusiness

globemybusiness

 

Thank you to GlobeMyBusiness for having yours truly as one of your Resource Speakers for the forum entitled “Create The Plan For Success” with Cavite SMEs and Retailers, held last August 18, 2017.

For Technology, Marketing and Operations Solutions for your business, visit Globe Business Center near you and choose from their wide portfolio that fits your business needs.

-Miguel dela Rosa, Managing Director, Mplify www.mplify-ph.com

The Restaurant Engagement Conference

The road to REC 2017! The Restaurant Engagement Conference is coming this August 12, 2017, at the Marco Polo Hotel, Ortigas. Presented by MPLIFY.  RECREATE brands for today’s new trends, EMPOWER local Crafts and Businesses, and CAPTURE the right market.

Restaurant Engagement Conference Overview

Find today’s new trends, empower local businesses, and capture the right market. Strengthen your online visibility and maximize your business potential.

We at Mplify are so grateful to have an overwhelming support from marketing and media partners for the upcoming Restaurant Engagement Conference this August 12, 2017.

To all confirmed sponsors and sponsorship pledges, A BIG Thank you for the trust and confidence in our event to deliver results for your brands.

Thank you for the kind words and encouragement to make this event a Success!

Register online at www.mplify-ph.com/rec-registration, and read more on the preview of the topics for discussion.

For Partnership and Sponsorship inquiries, you may contact 0977-3597602 / 0998-8876063.

Invest in Marketing Your Business

The Need to Invest in Marketing

With heavy competition facing every entrepreneur, gone are the days when a business can just rely on  good products and services. Every entrepreneur should invest in marketing if the business is to thrive in a very competitive market. Or the public will most probably forget about your business. Marketing should be a consistent and continuing effort and strategy, and involves dynamic planning and studying the market trends.

“You can’t sell anything if you can’t tell anything.” -Beth Comstock

Meet the man behind some of the most successful restaurants today. Over 15 years of experience as marketing and PR Consultant Miguel De La Rosa shares his expertise in marketing from Restaurant Business to different Product/Services.

Retail SME Forum in Quezon by Maybank

SME Forum in Quezon

After a successful Retail Forum in Naga last week, Maybank reaches out to Lucena entrepreneurs through a Retail SME Forum in Quezon to be held at The Avenue Plaza Hotel, Magsaysay Road. Gain business marketing ideas as well as SME financing and cash management advice.

Gain knowledge on how to bring your business to the top from business experts. Speakers are Mr. Miguel De La Rosa, Digital Marketing Expert; Ms. Aileen Contreras, SME Financing Expert; and Mr. Don Cuenco, Cash Management Expert.

Take your Business to Greater Heights. To join, visit Maybank Lucena branch or contact us for more details.

SME Forum in Quezon

Retail SME Forum in Naga by Maybank

SME Forum in Naga

On behalf of MAYBANK, we are calling out to all Nagueno Entrepreneurs to attend our Retail SME Forum in Naga on May 18, 2017 1:30pm at The Avenue Plaza Hotel, Magsaysay Road. Gain business marketing ideas as well as SME financing and cash management advice.

Gain knowledge on how to bring your business to the top from business experts. Speakers are: Mr. Miguel De La Rosa, Digital Marketing Expert; Ms. Aileen Contreras, SME Financing Expert; and Mr. Don Cuenco, Cash Management Expert.

Take your Business to Greater Heights. To join, visit Maybank Naga branch or contact us for more details.

sme forum in naga

 

Taking Your Business To Greater Heights

business marketing strategies I will be a Resource Speaker for Maybank’s upcoming Retail SME Forum 2017 entitled “Take your Business to Greater Heights” to be held at the Oasis Country Resort, San Fernando, La Union on February 28, 2017, 1:30 pm.

Returning as your Resource Speaker from last year SME Forum is truly a blessing and an inspiration to me. I will continue to pay it forward in all ways possible.

I look forward to sharing my best marketing practices, to inspire new entrepreneurs and to provide cost effective marketing strategies to Maybank SME Loan clients.

I’m grateful and blessed to be trusted by a respected banking institution in providing marketing knowledge and guidance to new and existing entrepreneurs.

Best Practices in Food and Restaurant Marketing

food and restaurant marketing

Food and Restaurant Marketing Essentials

Do you have a food business or are you planning to start one? Know the best practices in marketing your food or restaurant business with this 2-part online class! Click here for more details: Best Practices in Food And Restaurant Marketing

Our mentor, Migs dela Rosa, will teach you LIVE on Nov. 10 and Nov. 17, 7PM. Migs has more than 15 years experience in the marketing industry, having handled big brands such as Sumosam, Akira, Blackbeard’s Seafood Island, Kung Fu Kitchen, Chowking, Manang’s, etc. so you can be confident that you will learn the best practices in marketing your food or restaurant business.

The training is an extensive 2-part course and will touch the most important aspects of food and restaurant marketing.

Part 1: Pre-Opening Restaurant Marketing Initiatives/ Plans

1. The Creation and Importance of a Search Engine Optimized Website;

2. Social Media Marketing;

3. Board Up and Store Pre-Opening Collaterals (for both mall-based and stand-alone stores);

4. Establish Google places for check in purposes once your restaurant is open;

5. Mobile Marketing;

6. Email Blast – teaser and opening promos / freebies

7. PR / Press Kit Ready to Go for the opening for Media and Influencers.

8. List of Media, Online Influencers, Bloggers, Potential Clients, VIPs for opening invitation.

9.  Food and Lifestyle Bloggers Network;

10. Planning a Pre-Opening Party for Major Influencers. – To know some early feedback and matters for improvement.

11. Opening Teasers ;

12. Develop Strategic Partnerships and Local Store Marketing Partners.

13. Create a Marketing Budget – Tactical expenditure that delivers sales and traffic.

Part 2. Restaurant Marketing for Existing Business

1. Loyalty and Rewards Programs;

2. Introduction of thematic menu and seasonal dishes;

3. Strategic Marketing Partnership and Co-Branding;

4. Online reservation, reviews and continuous brand awareness campaign;

5. Restaurant Delivery Service;

6. Strengthen Local Store Marketing Initiatives;

7. In-Store Promotion and Engagement;

8. Social Media Updates and Promotions;

9. Corporate Social Responsibility Programs;

10. Mall promotions and area sales call programs;

11. Customer Engagement Activities;

12. Event Sponsorship and Strategic Alliances;

13. Media Partnership and PR Exposure.

With heavy competition and so many distractions that pull the consumer from all directions, one needs to be constantly updated with the best practices in food and restaurant marketing.  Gone  are the days when good products are enough. This 2 part-training course will be beneficial to both new businesses or existing food businesses to sustain marketing and customer awareness.  Sign up now.