Food & Restaurant Marketing Bootcamp 2022

Do you need help in promoting your Restaurant, Cafe, Food Kiosk?  Do you want to know the BEST PRACTICES in marketing your business in the NEW NORMAL?  Do you want to learn the strategies to keep your customers engaged and loyal to your brand?

Then, attend this Food and Restaurant Marketing in the New Normal Bootcamp!

In this 2-Day Bootcamp, Migs De La Rosa, a vetaran of food marketing and with experience in Sumosam, Akira, Blackbeard’s Seafood IslandsChowking, Kitchen City Express, among others, will show you how big names in the industry do it.

Learn from his more than 18 years experience in the industry as he shares PRACTICAL and PROVEN marketing strategies to bring your business to the next level.

In-Person or Livestream (Zoom)

You can attend in-person or join via zoom.

Get a certificate from Olern when you finish this course.

Meals and snacks will be provided during the live training.

Satisfaction Guaranteed!
We guarantee that you will learn from this training.


  • How to create your marketing budget
  • How to determine which marketing tools you should use
  • How to run your mobile marketing and email marketing campaigns
  • How to invite bloggers and influencers to your opening
  • How do you run loyalty promotions
  • How do you continuously engage with your customers
  • How often should you introduce new menu
  • How do you develop strategic partnership with complementary businesses
  • How do you get the names and emails of your customers so you can promote your products and services
  • PLUS… many more!


Starting a food business is a challenging yet exciting endeavor of an entrepreneur.  Exciting because it has proven to be a profitable business with lots of potential customers.

On the other hand, it’s also challenging given the myriad of restaurants and food businesses in every corner of a busy street.  On top of that, customer loyalty is harder because they always look for something new to satisfy their tongue.

So how do you increase your chance of success?  How do you build loyal customers that will patronize your business over and over again? Do you want to know the BEST PRACTICES in food business?

Look no more because Migs De La Rosa, a vetaran of food marketing and with experience in Sumosam, Akira, Blackbeard’s Seafood Islands, Chowking, Kitchen City Express, among others, will show you how big names in the industry do it.


  • Marketing managers of restaurants, cafes, and food carts who want to expand their knowledge
  • Entrepreneurs and business owners who are into food business
  • Aspiring entrepreneurs who want to explore food businesses
  • Anyone who is interested in food marketing


Module 1:  Marketing Basics

a. Foundational Principles
             i. Four Pillars of Branding
             ii. Finding Your Location
             iii.  Setting the Theme
             iv.  Identifying the Target Market
             v.  PricingIt Right
             vi.  Health and Safety

      b. Going Online
            i.  Creating Your Website
            ii.  Importance of SEO
            iii.  Being Felt on Social Media

Module 2:  Marketing Initiatives

      a.  Digital Marketing
      b.  Brand Discovery
      c.  Brand Research
      d.  Know Your Tools
      e.  Promotions

Module 3:  Marketing Trends in the New Normal

      a.  Media
      b.  Advertising
      c.  Out of Home
      d.  Public Relations
      e.  Social Media

Module 4:  Best Practices in the New Normal

      a.  Events
      b.  Loyalty and Rewards Program
      c.  Strategic Partnerships & Co-branding
      d.  Online Ordering
      e.  PR and Media Partnership & Public Relations
       f.  Corporate Social Responsibility

Module 5:  Pre-opening Marketing Guide

      a.  Marketing Budget
      b.  Guerilla Marketing
      c.  Marketing Collaterals
      d.  Invitations


Instead of the usual hotel room or co-working space, we are treating you to the iNest, the farm and Private Resthouse of our Olern Founder, and the PERFECT VENUE for our BOOTCAMP!  It is where many organizations have done their teambuilding activities and where families and friends built fun memories together!

So yes, you can consider this not just an ordinary training for you, but also a time to unwind and appreciate nature, in an extra-ordinary learning environment.

Event Details

Start date: October 19, 2022

End date: October 20, 2022

Start time: 09:00 a.m.

End time: 04:00 p.m.

Venue: iNest Private Resthouse

Directions: Waze Address: Kindly search for “iNest Silang” in Waze or Googlemaps. Please bring your car as public transpo can be time consuming. We have enough parking area in the farm.