Food and Restaurant Marketing Essentials
Do you have a food business or are you planning to start one? Know the best practices in marketing your food or restaurant business with this 2-part online class! Click here for more details: Best Practices in Food And Restaurant Marketing
Our mentor, Migs dela Rosa, will teach you LIVE on Nov. 10 and Nov. 17, 7PM. Migs has more than 15 years experience in the marketing industry, having handled big brands such as Sumosam, Akira, Blackbeard’s Seafood Island, Kung Fu Kitchen, Chowking, Manang’s, etc. so you can be confident that you will learn the best practices in marketing your food or restaurant business.
The training is an extensive 2-part course and will touch the most important aspects of food and restaurant marketing.
Part 1: Pre-Opening Restaurant Marketing Initiatives/ Plans
1. The Creation and Importance of a Search Engine Optimized Website;
2. Social Media Marketing;
3. Board Up and Store Pre-Opening Collaterals (for both mall-based and stand-alone stores);
4. Establish Google places for check in purposes once your restaurant is open;
5. Mobile Marketing;
6. Email Blast – teaser and opening promos / freebies
7. PR / Press Kit Ready to Go for the opening for Media and Influencers.
8. List of Media, Online Influencers, Bloggers, Potential Clients, VIPs for opening invitation.
9. Food and Lifestyle Bloggers Network;
10. Planning a Pre-Opening Party for Major Influencers. – To know some early feedback and matters for improvement.
11. Opening Teasers ;
12. Develop Strategic Partnerships and Local Store Marketing Partners.
13. Create a Marketing Budget – Tactical expenditure that delivers sales and traffic.
Part 2. Restaurant Marketing for Existing Business
1. Loyalty and Rewards Programs;
2. Introduction of thematic menu and seasonal dishes;
3. Strategic Marketing Partnership and Co-Branding;
4. Online reservation, reviews and continuous brand awareness campaign;
5. Restaurant Delivery Service;
6. Strengthen Local Store Marketing Initiatives;
7. In-Store Promotion and Engagement;
8. Social Media Updates and Promotions;
9. Corporate Social Responsibility Programs;
10. Mall promotions and area sales call programs;
11. Customer Engagement Activities;
12. Event Sponsorship and Strategic Alliances;
13. Media Partnership and PR Exposure.
With heavy competition and so many distractions that pull the consumer from all directions, one needs to be constantly updated with the best practices in food and restaurant marketing. Gone are the days when good products are enough. This 2 part-training course will be beneficial to both new businesses or existing food businesses to sustain marketing and customer awareness. Sign up now.