The Restaurant Engagement Conference

The road to REC 2017! The Restaurant Engagement Conference is coming this August 12, 2017, at the Marco Polo Hotel, Ortigas. Presented by MPLIFY.  RECREATE brands for today’s new trends, EMPOWER local Crafts and Businesses, and CAPTURE the right market.

Restaurant Engagement Conference Overview

Find today’s new trends, empower local businesses, and capture the right market. Strengthen your online visibility and maximize your business potential.

We at Mplify are so grateful to have an overwhelming support from marketing and media partners for the upcoming Restaurant Engagement Conference this August 12, 2017.

To all confirmed sponsors and sponsorship pledges, A BIG Thank you for the trust and confidence in our event to deliver results for your brands.

Thank you for the kind words and encouragement to make this event a Success!

Register online at www.mplify-ph.com/rec-registration, and read more on the preview of the topics for discussion.

For Partnership and Sponsorship inquiries, you may contact 0977-3597602 / 0998-8876063.

REC Press Conference June 28, 2017

Thank you to media friends, REC’s media partners, generous sponsors and strategic marketing partners for coming today to the REC 2017 press conference of the Restaurant Engagement Conference slated on August 12, 2017 at our official venue partner Marco Polo Ortigas, Manila.

We are grateful to the Management and Restaurant Team of 7,107 Culture+Cuisine and Mrs. Fields headed by Sir Gerwin See, Ms Beverlyn Berse and Sir Junnel for your all-out support to Mplify and REC 2017. Special thanks to Maritoni Angeles Perdigon for coordinating everything. Great job! 

Thank you and great job to Mplify’s creatives and marketing girls Tim Ordiales and Grapes Val. Keep up the good work!

Next pocket event of REC is our Bloggers Launch to be announced soon.

To register to REC, visit the Registration Page to avail the early bird rate.

Best Practices in Food and Restaurant Marketing

food and restaurant marketing

Food and Restaurant Marketing Essentials

Do you have a food business or are you planning to start one? Know the best practices in marketing your food or restaurant business with this 2-part online class! Click here for more details: Best Practices in Food And Restaurant Marketing

Our mentor, Migs dela Rosa, will teach you LIVE on Nov. 10 and Nov. 17, 7PM. Migs has more than 15 years experience in the marketing industry, having handled big brands such as Sumosam, Akira, Blackbeard’s Seafood Island, Kung Fu Kitchen, Chowking, Manang’s, etc. so you can be confident that you will learn the best practices in marketing your food or restaurant business.

The training is an extensive 2-part course and will touch the most important aspects of food and restaurant marketing.

Part 1: Pre-Opening Restaurant Marketing Initiatives/ Plans

1. The Creation and Importance of a Search Engine Optimized Website;

2. Social Media Marketing;

3. Board Up and Store Pre-Opening Collaterals (for both mall-based and stand-alone stores);

4. Establish Google places for check in purposes once your restaurant is open;

5. Mobile Marketing;

6. Email Blast – teaser and opening promos / freebies

7. PR / Press Kit Ready to Go for the opening for Media and Influencers.

8. List of Media, Online Influencers, Bloggers, Potential Clients, VIPs for opening invitation.

9.  Food and Lifestyle Bloggers Network;

10. Planning a Pre-Opening Party for Major Influencers. – To know some early feedback and matters for improvement.

11. Opening Teasers ;

12. Develop Strategic Partnerships and Local Store Marketing Partners.

13. Create a Marketing Budget – Tactical expenditure that delivers sales and traffic.

Part 2. Restaurant Marketing for Existing Business

1. Loyalty and Rewards Programs;

2. Introduction of thematic menu and seasonal dishes;

3. Strategic Marketing Partnership and Co-Branding;

4. Online reservation, reviews and continuous brand awareness campaign;

5. Restaurant Delivery Service;

6. Strengthen Local Store Marketing Initiatives;

7. In-Store Promotion and Engagement;

8. Social Media Updates and Promotions;

9. Corporate Social Responsibility Programs;

10. Mall promotions and area sales call programs;

11. Customer Engagement Activities;

12. Event Sponsorship and Strategic Alliances;

13. Media Partnership and PR Exposure.

With heavy competition and so many distractions that pull the consumer from all directions, one needs to be constantly updated with the best practices in food and restaurant marketing.  Gone  are the days when good products are enough. This 2 part-training course will be beneficial to both new businesses or existing food businesses to sustain marketing and customer awareness.  Sign up now.

 

 

 

NAILOGY Anniversary/ Media Exposure

nailogyOne of Mplify’s clients, NAILOGY (Pasig branch), had a featured news story for their thanksgiving and 1st Year Anniversary aired at Newsline Philippines, Sonshine Media Network Inc. (SMNI). Once again, through Mplify-ph’s wide media network, it brought a strong but cost-efficient media mileage for our client.  Congratulations and more power to Nailogy!